Imagine, if you will, that you have just started a brand new blog. It’s all shiny and new and you’re excited about getting to grips with it.
At the moment it looks unspoilt and uncluttered. You’re wondering exactly where it will take you and whom you’ll meet along the way. It’s all good.
Except … you’ve only written four posts. And no one has commented on any of them. So suddenly you’re feeling a little deflated, a little disheartened. You’d expected immediate interaction, a sense of community and regular readers of your content, and it hasn’t happened.
You’re busy, time is limited and here you are investing in something that isn’t giving you anything back. What’s the point of it? Why bother?
But nothing happens overnight and once you’ve found your feet, invested time in your blog and looked around to see who else is out there in the community, it all begins to slot into place and before you know it it’s a fun place to be.
It’s exactly the same with Google+. It’s a brand new platform to many of us and if you want to make the most out of it, like all social media, you need to invest the time. Like the early days of Twitter, it was quiet initially, we weren’t really sure what it was about but it started to make the sense the longer we stayed on the platform and started to interact.
Like the early days of writing a blog, it takes time to find your feet, learn how it all works and discover what else is out there. But write a handful of updates and then wonder why your experience on the platform is as exciting as wine tasting without the wine, is very much like giving up blogging after dipping your toe in the water and wondering why your blog isn’t immediately ranked at number one in the UK and you’re not being inundated with sponsorship offers and free holidays.
Social media takes time. Google+ takes time. And above anything else it’s social. So enjoy getting to know the platform, if it’s of interest to you. Interact with others and let people know you are there. Then the mist will start to clear and it will all get easier. So try it. You just might like it. You might just become addicted, but that’s another blog post.
Disclosure: I work for Google UK so I’m slightly biased.